Honda Wing Center

To anticipate continued strength in motorbike sales, A.P. Honda has invested in the redesign of all of its motorbike dealerships across Thailand to increase capacity and modernize the identity of all 1,287 showrooms from 2007 until now. Practika was given this amazing opportunity to work with a team of Japanese designers to develop a range of innovative furniture that included special manufacturing techniques and innovation in logistics. We were also assigned as an authorized manufacturer, as well as the delivery and installation partner, of every branch of Honda dealerships in Thailand.