
RETAIL STORE, THE TOOL FOR
BRAND CREDIBILITY
“Retail Store” is often be 1st thinking to bear in mind once starting any business especially offline business. While, “Retail Store” is often be 1st thinking in customer mind to judge credibility and trustable of the brand before visiting then taking product and service. Because retail store is touch point of the brand that can also provide 1st impression as well.
Then what customers can touch and feel after customers visit store is store’s furniture, if they provide good experience, the brand is successful in 1st step. Moreover, if a brand has many branches, all branch is supposed to provide the same quality and impression to customers as well according to the trickery key for words of mouths.
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